About Us

Fashion has always been more than just fabric and fit, it’s identity, heritage, and emotion woven into what we wear. As the founder of this brand, I’ve been drawn to style not for its trends, but for what it represents: the ability to express who we are without saying a word.

Growing up in a rich cultural background, I learned early on that colors, symbols, and even the smallest details in design can carry deep meanings. In some cultures, red means celebration. In others, it means protection. A phrase can be a warning, a blessing or a statement. These nuances matter to me. They shape how I create and what I choose to share.

This brand was born from a desire to stand out by staying true  true to where we come from, what we believe in, and who we really are. Every piece we release carries intention. It might be subtle. It might be bold. But for those who recognize it…
If you know, you know.

We don’t follow fast fashion. We don’t scream for attention.
We create items that speak for themselves  and for you.

Let’s use fashion as a form of identity.                                          
Let’s show who we are. Let’s wear our story.

E. Gevorkian - Founder