VG x Irakli Yegoian
VG x Irakli Yegoian: Where Style Meets the Pitch
At VG, we believe that clothing is brought to life by the people who wear it. While we collaborate with many unique individuals, some sessions leave a lasting impression. Recently, we had the distinct pleasure of working with professional footballer Irakli Yegoian.
A Rising Star: From Excelsior to the National Stage
For those who follow the game, Irakli is a familiar name. A proud Georgian-Armenian talent, he currently showcases his skills as a midfielder for Excelsior Rotterdam and represents his country in the Georgian National Team U21. His dedication to the sport is evident, but during our collaboration, we discovered the man behind the athlete.
More Than Just an Athlete
While we are fans of his performance on the field, we were equally impressed by his character off the pitch. Irakli is a truly kind and humble person, making the creative process seamless and enjoyable. It is rare to find such a balance of professional status and genuine personality. 
Natural Charisma & Sophistication
From a content perspective, the results were stunning. Irakli is naturally photogenic, bringing a sophisticated edge to the VG Collection.
The shoot was made even more special by the presence of his girlfriend. Together, they brought a warmth and elegance to the set that perfectly captured the essence of our brand: timeless, classy, and authentic.
"Irakli represents the VG: driven, humble, and effortlessly stylish."
The Aura of a True Star
Through this collaboration, we hope that major global brands will recognize what we witnessed firsthand: Irakli isn't just a talent on the pitch, but a professional with the looks, the work ethic, and the undeniable aura of a true star. His natural photogenic quality combined with his disciplined mindset makes him a perfect fit for the highest level of international fashion.
Looking Ahead
We are enormously proud to be associated with such a promising talent. We wish Irakli nothing but the absolute best—both in his blossoming football career and his personal life.
Thank you, Irakli, for representing VG with style and class.
(See below for a selection of photos from the shoot)
